The ‘School of Life’ advertising campaign with the theme ‘Travel Beautiful Bangladesh’ was developed to steer up the primary demand on Bangladesh travel. Presented by the Tourism Board of Bangladesh, this video was broadcast during the opening ceremony of ICC Cricket World Cup 2011. The ICC Cricket World Cup opening ceremony was held in Dhaka, the capital of Bangladesh on 17th February 2011 at Bangabandhu National Stadium, Dhaka. Cricket is a very popular sport in this part of the world.
The 2011 ICC Cricket World Cup was the 10th Cricket World Cup which was played in India, Sri Lanka, and for the very first time, in Bangladesh. The matches were ‘One Day Internationals’, and played over 50 overs. Fourteen national cricket teams participated, including ten full members and four associate members of the ICC. Please take a look at the list of the participating teams (the list is taken from the snapshot of the Wikipedia report on ICC Cricket World cup 2011).
Now about the campaign on the beautiful country that I come from; the video is about the fascinating places in Bangladesh. This video is an amalgamation of the two ads for the ‘Beautiful Bangladesh — School of Life’ campaign. Here is the video of the two ads combined (a duration of 11:47 minutes):
Title: Beautiful Bangladesh: School of Life
Client: Tourism Board of Bangladesh (Proud partner of ICC Cricket World Cup 2011)
Agency: Grey Bangladesh
Production: RED dot
Director: Gazi Shubhro
Details about Beautiful Bangladesh Documentary:
Gazi Shubhro started filming on the documentary 19th January. The shootings were done in Cox’s Bazar, Bandarban, Nilgiri, Chittagong, Kaptai, Gopalgonj, Tungipara, Bagerhaat, Mongla, Sundarbans, Khulna, Kushtia, Meherpur, Bogra, Paharpur, Dhaka’s Laalbaag Kella, and Shahid Minar. A three and a half minute video was shown on the giant screen of Bangabandhu National Stadium for the first time and it was viewed by millions on television. The spectators watched with awe and re-discovered the beauty of their motherland Bangladesh! It was an awakening that reminded the Bangladeshis and those of the spectators around the world who held their breath while being indulged in the appreciation of this mesmerizing beauty — Bangladesh! It let them realize that beyond all the poverty in the country and the corruption in the political arena, this is a country that has immense possibilities in terms of natural beauty (bestowed by the Lord Almighty) and the simplicity that the people of Bangladesh naturally possess.
The video was viewed on different Television channels throughout the world cup. An unfortunate accident happened during the shooting, where the production manager Zahed succumbed to death in Kaptai Lake. The shooting was halted for three days due to this terrible mishap. Red Dot completed the post-shooting work in their studio. The man behind the camera was Khosru and 158 shooting crew had worked behind this film. It took 23 days to finish up the documentary.
The country’s rich splendor, cultural, and archaeological heritage were featured by showcasing the following:
- Sunderbans: The largest mangrove forest (one of the largest such forests in the world: 140,000 ha, lies on the delta of the Ganges, Brahmaputra and Meghna rivers on the Bay of Bengal and this is a UNESCO World Heritage Site)
- Paharpur Bihar: The archaeological site (once the biggest Buddhist monastery in south of the Himalayas, and this too is a UNESCO World Heritage Site)
- Lalon spiritual mysticism (The Lalon songs are listed as the Intangible Cultural Heritage of Humanity by UNESCO)
- 60 Domes Mosque (It is a World Heritage Site — one of the most impressive Muslim monuments in the Indian subcontinent and the largest mosque in Bangladesh from the Sultanate period)
- Shaheed Minar (A national monument in Dhaka, Bangladesh, established to commemorate those killed during the Bengali Language Movement demonstrations of 1952)
- National Monument (National Martyrs’ Memorial is the national monument of Bangladesh)
- The National Assembly (The largest legislative complex designed by architect Louis I. Kahn. The construction had started in 1961 and completed on 28 January 1982 at a cost of about 32 million dollars. It is situated at Shre-e-Bangla Nagar in Dhaka, i.e., the country’s capital)
- Old Dhaka (Ancient Dhaka city)
- Ahsan Manzil (A presidential palace for Dhaka Nawaab Family: A wonderful ancient building, located on the bank of the river Buriganga)
- The father of the nation (Sheikh Mujibur Rahman)’s mausoleum
- Cox’s Bazaar (The world’s longest unbroken beach)
- Bangladesh National Museum
The beauty of the country was also featured with the following places: Bandarban (one of the most attractive travel destinations in Bangladesh), Lawachhara tea garden, Srimongal tea garden of the Sylhet Division, and the riversides of Bangladesh. Bangladeshi style Rickshaw ride was also an interesting feature in the video.
I hope you’ve loved this presentation ‘The School of Life: The magic of life! The magic of Bangladesh!’